Using iPads and augmented reality, users will be able to feature in their own short #PetsMatch film trailers. Over the weekends of June 18 and June 25, movie pods at each Ocean DOOH location will invite people to select a character from the animal adventure to shoot their own animated selfies. Ocean managing the production of all elements of the experiential activity in London, Manchester, Birmingham, Glasgow and Liverpool. This is the first time Ocean has deployed interactive experiential DOOH in multiple locations, combining it with colossal wraps, giant vinyls, full motion digital and sponsorship of Ocean’s wifi network to connect mobile audiences directly with their nearest cinemas.Ĭreative is by XYi Design, planned through MediaCom and Kinetic. The campaign to support the UK premiere of comedy animation Secret Life of Pets allows movie goers in different cities to star in their own special trailers alongside characters from the film. Universal Pictures marks its biggest movie release of the year with domination of all Ocean’s digital screens, including special builds in five cities. The Secret Life of Pets - Full Campaign Share / Download All you need is an idea!Īdvice and guidelines for using Ocean’s Locations Unravelling Ocean’s Real World Effectivenessĭelivering essential industry knowledge and insights to help drive campaign impact and innovation in DOOH “Ask for it by Name” – All of Ocean’s Digital and Banner LocationsĪll of Ocean’s Networks of Locations, including The Grid and The LoopĤ sites, 3 cities, 2 countries, 1 network.įull motion city centre DOOH in Birmingham and ManchesterĪ series of case studies displaying the effectiveness of DOOHįour exclusive Neuroscience research projects into Out of Home Advertising Ocean are proud partners of all three GB IOC organisations Views and opinions from Ocean employees and special guests Ocean is committed to equality, diversity and inclusion in all areas of our business. We believe our people, our profits and the longevity of the planet are the measures of our success. The power of the advertising ‘pound’ stretches so much further than you realise.
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